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Item Details
| Title:
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NEW POSITIONING: THE LATEST ON THE WORLD''S #1 BUSINESS STRATEGY
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| By: |
Jack Trout |
| Format: |
Paperback / softback |
| List price:
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£7.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0070653283 |
| ISBN 13: |
9780070653283 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
28 February, 1997 |
| Edition: |
ed |
| Pages: |
173 |
| Description: |
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. |
| Returns: |
Returnable |
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