pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: REPOSITIONING
MARKETING IN AN ERA OF COMPETITION, CHANGE AND CRISIS
By: Jack Trout, Steve Rivkin
Format: Hardback

List price: £32.99
Our price: £24.08
Discount:
27% off
You save: £8.91
ISBN 10: 0071635599
ISBN 13: 9780071635592
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 1 November, 2009
Series: Business Books
Pages: 224
Description: Jack Trout's timely follow up to his landmark work, Positioning!
Synopsis: The book that completes Positioning ...Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind-a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete-andsucceed-in today's overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies-providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the "3 Cs" of business: Competition,Change, and Crisis ...BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You'll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You'll learn thedangers of attacking your competitors head-on-andthe value of emphasizing value. You'll see how consumerscan have too many choices to pick from-and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today's market.Understanding the mindset of your consumers is halfthe battle. Winning in today's world is often a matter ofrepositioning. It's how you rethink the strategies you'vealways relied on. It's how you regain the success you'veworked so hard for. It's how you win the new battle ofthe mind.
Illustrations: black & white illustrations
Publication: US
Imprint: McGraw-Hill Professional
Returns: Returnable
Some other items by this author:
22 IMMUTABLE LAWS OF MARKETING (PB)
22 IMMUTABLE LAWS OF MARKETING (PB)
A GENIE WISDOM (PB)
A GENIE'S WISDOM
A GENIE'S WISDOM (HB)
BIG BRANDS BIG TROUBLE (PB)
BIG BRANDS BIG TROUBLE (PB)
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE
DIFFERENTIATE OR DIE (HB)
DIFFERENTIATE OR DIE (PB)
DIFFERENTIATE OR DIE (PB)
HORSE SENSE (HB)
IDEAWISE
IDEAWISE
IDEAWISE (HB)
IDEAWISE (PB)
IN SEARCH OF THE OBVIOUS (HB)
JACK TROUT ON STRATEGY (HB)
JACK TROUT ON STRATEGY (PB)
MARKETING WARFARE (AUDIOCASSETTE) (AUD)
MARKETING WARFARE (HB)
MARKETING WARFARE (HB)
MARKETING WARFARE (PB)
NEW POSITIONING: THE LATEST ON THE WORLD''S #1 BUSINESS STRATEGY
POSITIONING (HB)
POSITIONING (PB)
POSITIONING: THE BATTLE FOR YOUR MIND (HB)
POWER OF SIMPLICITY (PB)
REPOSITIONING: MARKETING IN AN ERA OF COMPETITION, CHANGE AND CRISIS
THE 22 IMMUTABLE LAWS OF MARKETING (PB)
THE MAKING OF A NAME (HB)
THE POWER OF SIMPLICITY (HB)

TOP SELLERS IN THIS CATEGORY
Building a Storybrand (Paperback)
Thomas Nelson Publishers
Our Price : £10.94
more details
The Challenger Sale (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
The Effortless Experience (Paperback)
Penguin Books Ltd
Our Price : £12.40
more details
Building Strong Brands (Paperback)
Simon & Schuster Ltd
Our Price : £8.02
more details
Contagious (Paperback)
Simon & Schuster Ltd
Our Price : £7.29
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
World’s Worst Superheroes GET READY FOR SOME SUPERSIZED FUN!
add to basket





New
No Cheese, Please! A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
add to basket

New
My Brother Is a Superhero Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
add to basket


Picture Book
Animal Actions: Snap Like a Crab
By:
The first title in a new preschool series from Guilherme Karsten.
add to basket