CONSUMER BEHAVIOR, PLUS MYMARKETINGLAB WITH PEARSON ETEXT by Michael Solomon ( 9780273767411 )

Item Details

Title:

CONSUMER BEHAVIOR, PLUS MYMARKETINGLAB WITH PEARSON ETEXT

By:

Michael Solomon

Format:

Mixed media product

List price:

£65.42

Our price:

£60.51

Discount:

7.5% off

You save:

£4.91

ISBN 10:

0273767410

ISBN 13:

9780273767411

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

7 June, 2012

Edition:

Global ed of 10th revised ed

Description:

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Synopsis:

This package includes a physical copy of Consumer Behavior: Global Edition, 10/e by Michael Solomon, as well as access to the eText and MyMarketingLab. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences

Publication:

Imprint:

Pearson Education Limited

Returns:

Returnable

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