SHOPPERNOMICS by Roddy Mullin ( 9781032837468 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

SHOPPERNOMICS
HOW TO SHORTEN AND FOCUS THE SHOPPERS'' ROUTES TO PURCHASE

By:

Roddy Mullin

Format:

Paperback / softback

List price:

£31.99

Our price:

£28.79

Discount:

10% off

You save:

£3.20

ISBN 10:

1032837462

ISBN 13:

9781032837468

Availability:

Not yet published. (You may still order this item, and we will dispatch your order as soon as it becomes available.)

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 June, 2024

Pages:

330

Description:

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde

Returns:

Returnable

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