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Item Details
| Title:
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INTERNATIONAL MARKETING
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| By: |
Philip R. Cateora, John Graham |
| Format: |
Paperback |
| List price:
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£45.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071288384 |
| ISBN 13: |
9780071288385 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2008 |
| Edition: |
14th Revised edition |
| Pages: |
742 |
| Description: |
Presents a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. This book helps students to see the cultural and environmental uniqueness of any nation or region. It reflects various events and innovations that affect global business. |
| Synopsis: |
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. |
| Illustrations: |
col. Illustrations, maps |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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