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Item Details
| Title:
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ESSENTIALS OF MARKETING RESEARCH
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| By: |
Tony Proctor |
| Format: |
Paperback |
| List price:
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£63.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273694944 |
| ISBN 13: |
9780273694946 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 July, 2005 |
| Edition: |
4th edition |
| Pages: |
616 |
| Description: |
Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis and marketing decisions support systems. It covers Internet databases, the use of Internet, and increased references to journal articles. It is aimed at undergraduates studying marketing research and MBA students. |
| Synopsis: |
Tony Proctor? s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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