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Item Details
| Title:
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PUBLIC SECTOR MARKETING
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| By: |
Tony Proctor |
| Format: |
Paperback |
| List price:
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£28.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273708090 |
| ISBN 13: |
9780273708094 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
30 July, 2007 |
| Pages: |
248 |
| Description: |
The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders. |
| Synopsis: |
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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