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Item Details
Title: MASTERING CUSTOMER RELATIONS
By: Roger I. Cartwright
Format: Paperback

List price: £29.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0333801598
ISBN 13: 9780333801598
Publisher: PALGRAVE MACMILLAN
Pub. date: 5 May, 2000
Series: Palgrave Master Series (Business)
Pages: 238
Description: An introduction to customer relations, customer service and customer care, describing the concepts, their practical application and their importance. This guide is designed for students of business studies, management and associated fields.
Synopsis: This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.
Illustrations: X, 238 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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