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Item Details
| Title:
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FORMULATION, IMPLEMENTATION AND CONTROL OF COMPETITIVE STRATEGY
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| By: |
John A. Pearce, Richard B. Robinson |
| Format: |
Paperback |
| List price:
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£63.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072333235 |
| ISBN 13: |
9780072333237 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
30 September, 1999 |
| Edition: |
7th Revised edition |
| Pages: |
400 |
| Description: |
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. This text is designed for instructors who desire quantitative analysis. |
| Synopsis: |
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text. |
| Publication: |
US |
| Imprint: |
Osborne/McGraw-Hill |
| Returns: |
Non-returnable |
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