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Item Details
| Title:
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STRATEGIC MANAGEMENT
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| By: |
John A. Pearce, Richard D. Robinson |
| Format: |
Hardback |
| List price:
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£42.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072831545 |
| ISBN 13: |
9780072831542 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
19 August, 2002 |
| Edition: |
8th Revised edition |
| Language: |
English, Multiple languages |
| Description: |
Emphasizes strategic management topics supported by strategy concepts and techniques. This work focuses on the central themes of globalization, ecommerce, information technology, and speed and continuous improvement. An assortment of "Business Week" cases are also woven into the text. |
| Synopsis: |
This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of "Business Week" cases are woven into the text. |
| Publication: |
US |
| Imprint: |
Irwin Professional Publishing |
| Returns: |
Non-returnable |
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