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Item Details
| Title:
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SELLING: BUILDING PARTNERSHIPS
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| By: |
Stephen Bryon Castleberry, John F. Tanner |
| Format: |
Hardback |
| List price:
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£162.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0073530018 |
| ISBN 13: |
9780073530017 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 January, 2011 |
| Edition: |
8th Revised edition |
| Pages: |
576 |
| Description: |
Emphasizes throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. It includes a complete discussion of how effective selling and career growth are achieved through planning and continual learning. |
| Synopsis: |
"Selling: Building Partnerships, 8th edition" remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago. |
| Illustrations: |
colour illustrations, colour line drawings, colour tables, maps |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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