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Item Details
| Title:
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MARKETING CHANNELS
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| By: |
Anne Coughlan |
| Format: |
Hardback |
| List price:
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£91.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130127728 |
| ISBN 13: |
9780130127723 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
26 January, 2001 |
| Edition: |
6th Revised US ed |
| Series: |
Handbooks in Transport |
| Pages: |
590 |
| Description: |
Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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