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Item Details
| Title:
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MARKETING CHANNELS
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| By: |
Anne Coughlan |
| Format: |
Paperback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130338427 |
| ISBN 13: |
9780130338426 |
| Publisher: |
PEARSON PROFESSIONAL EDUCATION |
| Pub. date: |
1 December, 2000 |
| Edition: |
6 International ed |
| Pages: |
590 |
| Description: |
The subject of this book is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. The ideas in the book apply to any channel for any product or service. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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