| Title:
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THE ALIGNMENT EFFECT
HOW TO GET REAL BUSINESS VALUE OUT OF TECHNOLOGY |
| By: |
James Flood, Nancy Farnan, Faisal Hoque |
| Format: |
Hardback |
| List price:
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£19.99 |
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| ISBN 10: |
0130449393 |
| ISBN 13: |
9780130449399 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
23 August, 2002 |
| Pages: |
272 |
| Description: |
This book introduces the concept of BTM and provides business and IT executives a roadmap for implementing it in their businesses and reaping its rewards. |
| Synopsis: |
The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |