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Item Details
| Title:
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BASIC MARKETING RESEARCH
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| By: |
Alvin C. Burns |
| Format: |
Paperback |
| List price:
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£66.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132059584 |
| ISBN 13: |
9780132059589 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
13 December, 2007 |
| Edition: |
2nd revised United States ed |
| Pages: |
544 |
| Description: |
For undergraduate Marketing Research courses. Basic Marketing Research, 2e, utilizes ExcelaA A add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. |
| Illustrations: |
ill |
| Returns: |
Returnable |
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