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Item Details
| Title:
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BASIC MARKETING RESEARCH WITH EXCEL
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| By: |
Alvin C. Burns, Ronald F. Bush |
| Format: |
Paperback |
| List price:
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£129.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0132598965 |
| ISBN 13: |
9780132598965 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
15 January, 2011 |
| Edition: |
International ed of 3rd revised ed |
| Pages: |
416 |
| Description: |
For undergraduate Marketing Research courses. Basic Marketing Research usesExcel(t) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. |
| Synopsis: |
A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM(R) SPSS(R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM(R) SPSS(R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM(R) SPSS(R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel . |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
US |
| Imprint: |
Pearson Education (US) |
| Returns: |
Returnable |
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