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Item Details
| Title:
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MARKETING MANAGEMENT
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| By: |
Russell S. Winer, Ravi Dhar |
| Format: |
Hardback |
| List price:
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£173.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0136074898 |
| ISBN 13: |
9780136074892 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
30 August, 2010 |
| Edition: |
United States ed of 4th revised ed |
| Pages: |
528 |
| Synopsis: |
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University--one of the world's leading scholars in behavioral decision-making--as a new coauthor. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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