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Item Details
| Title:
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PRODUCT MANAGEMENT
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| By: |
Donald R. Lehmann, Russell S. Winer |
| Format: |
Hardback |
| List price:
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£93.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072865989 |
| ISBN 13: |
9780072865981 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
18 August, 2004 |
| Edition: |
4th edition |
| Pages: |
512 |
| Description: |
Covers three tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This book utilizes the familiar Marketing Plan as the framework for its lessons. |
| Synopsis: |
"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager. |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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