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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
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| Title:
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SERVICES MARKETING
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| By: |
Christopher H. Lovelock, Jochen Wirtz |
| Format: |
Hardback |
| List price:
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£162.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0136107214 |
| ISBN 13: |
9780136107217 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
19 January, 2010 |
| Edition: |
United States ed of 7th revised ed |
| Pages: |
648 |
| Synopsis: |
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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