SERVICES MARKETING by Christopher H. Lovelock, Jochen Wirtz ( 9780273756064 )

Item Details

Title:

SERVICES MARKETING

By:

Christopher H. Lovelock, Jochen Wirtz

Format:

Paperback

List price:

£84.99

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£78.62

Discount:

7.5% off

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£6.37

ISBN 10:

0273756060

ISBN 13:

9780273756064

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Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

13 December, 2011

Edition:

Global ed of 7th revised ed

Pages:

648

Synopsis:

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Publication:

Imprint:

Pearson Education Limited

Returns:

Returnable

Some other items by this author:

BALANCING CAPACITY AND DEMAND IN SERVICE OPERATIONS

BUILDING A WORLD CLASS SERVICE ORGANIZATION (ASSESSMENT TOOL)

CRAFTING THE SERVICE ENVIRONMENT

DESIGNING COMPLAINT HANDLING AND SERVICE RECOVERY STRATEGIES

DESIGNING CUSTOMER SERVICE PROCESSES

DEVELOPING SERVICE PRODUCTS AND BRANDS