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Item Details
| Title:
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STRATEGIC COMMUNICATIONS MANAGEMENT
MAKING PUBLIC RELATIONS WORK |
| By: |
Jon White, Laura Mazur |
| Format: |
Paperback |
| List price:
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£74.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0201593769 |
| ISBN 13: |
9780201593761 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
24 November, 1994 |
| Pages: |
296 |
| Description: |
Covers the analytic techniques necessary for the effective management of public relations, and suggests practical steps to success. Adopting a managerial and strategic focus, the work draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices. |
| Synopsis: |
Provides a 'toolkit' of techniques for effective management of public relations. |
| Publication: |
US |
| Imprint: |
Addison Wesley |
| Returns: |
Non-returnable |
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