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Item Details
| Title:
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MARKETING THE PROFESSIONAL SERVICES FIRM
APPLYING THE PRINCIPLES AND THE SCIENCE OF MARKETING TO THE PROFESSIONS |
| By: |
Laura Mazur, Laurie Young |
| Format: |
Hardback |
| List price:
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£37.99 |
| Our price: |
£34.19 |
| Discount: |
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| You save:
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£3.80 |
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| ISBN 10: |
0470011734 |
| ISBN 13: |
9780470011737 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
28 July, 2005 |
| Pages: |
432 |
| Description: |
The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. |
| Synopsis: |
Professional services are estimated to be worth up to USD700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the 'big four' accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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