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Item Details
| Title:
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GLOBAL MARKETING STRATEGY
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| By: |
Harold Chee, Rod Harris |
| Format: |
Paperback |
| List price:
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£78.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273623486 |
| ISBN 13: |
9780273623489 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 June, 1998 |
| Pages: |
736 |
| Description: |
Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalization, environmental analysis, global market entry strategy, the global marketing mix and the implementation of global marketing strategies. |
| Synopsis: |
This is a new and comprehensive text designed for courses in international and global marketing at undergraduate and postgraduate diploma level. It takes its structure from an analysis of courses in this area. It begins with a theoretical overview of strategy and globalisation, moving on to environmental analysis, global market entry strategies, the global marketing mix, and finally, the implementation of global marketing strategies. Each chapter is designed to be student friendly, containing an overview, summary, review questions, discussion questions, recommended reading and a case study which consolidates what has been learnt in that chapter. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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