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Item Details
| Title:
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RESEARCH FOR MARKETING
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| By: |
Michael J. Baker |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333470214 |
| ISBN 13: |
9780333470213 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
20 March, 1991 |
| Pages: |
346 |
| Description: |
An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems. |
| Synopsis: |
Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness. |
| Illustrations: |
27 line drawings, tables |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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