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Item Details
| Title:
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MARKETING STRATEGY AND MANAGEMENT
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| By: |
Michael J. Baker |
| Format: |
Paperback |
| List price:
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£32.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333748565 |
| ISBN 13: |
9780333748565 |
| Publisher: |
PALGRAVE MACMILLAN |
| Edition: |
3rd Revised edition |
| Pages: |
576 |
| Description: |
A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors. |
| Synopsis: |
This is a major revision of Michael Baker's "Marketing Strategy and Management". Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This includes a new Part II, The Marketing Appreciation, which contains material on market research, macro-environmental analysis, customer, competitor and internal analysis. There are three new chapters including Industry and Competitive Analysis, and Current Issues and Trends and more substantial coverage of service industries and new technology. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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