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Item Details
Title: E-BUSINESS
PRINCIPLES AND PRACTICE
By: Jennifer Rowley
Format: Hardback

List price: £55.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0333949137
ISBN 13: 9780333949139
Publisher: PALGRAVE MACMILLAN
Pub. date: 17 May, 2002
Pages: 288
Description: This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies.
Illustrations: Illustrations
Returns: Returnable
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