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Item Details
| Title:
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E-BUSINESS
PRINCIPLES AND PRACTICE |
| By: |
Dr. Jennifer Rowley |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333949145 |
| ISBN 13: |
9780333949146 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
8 May, 2002 |
| Pages: |
266 |
| Description: |
An overview of key concepts in e-business at an introductory level, illustrated with case studies. This work combines this accessibility with rigour and is informed by research and practice from marketing, information technology, strategy and organisational studies. |
| Synopsis: |
This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies |
| Illustrations: |
XIV, 266 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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