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Item Details
Title: HOW PLEASURE WORKS
THE NEW SCIENCE OF WHY WE LIKE WHAT WE LIKE
By: Paul Bloom
Format: Paperback

List price: £15.99


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ISBN 10: 0393340007
ISBN 13: 9780393340006
Publisher: WW NORTON & CO
Pub. date: 6 September, 2011
Pages: 280
Description: Yale psychologist Bloom presents a striking and thought-provoking new understanding of pleasure, desire, and value.
Synopsis: Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing s history, origin, and deeper nature."
Publication: US
Imprint: WW Norton & Co
Returns: Non-returnable
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