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Item Details
Title: THE ACTIVE CONSUMER
NOVELTY AND SURPRISE IN CONSUMER CHOICE
By: Marina Bianchi (Editor)
Format: Hardback

List price: £160.00
Our price: £144.00
Discount:
10% off
You save: £16.00
ISBN 10: 0415171903
ISBN 13: 9780415171908
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 June, 1998
Series: Routledge Frontiers of Political Economy
Pages: 288
Description: This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
Synopsis: The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
Illustrations: 1
Publication: UK
Imprint: Routledge
Returns: Returnable
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