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Item Details
| Title:
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THE ACTIVE CONSUMER
NOVELTY AND SURPRISE IN CONSUMER CHOICE |
| By: |
Marina Bianchi (Editor) |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113469380X |
| ISBN 13: |
9781134693801 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
10 May, 2006 |
| Series: |
Routledge Frontiers of Political Economy |
| Pages: |
288 |
| Synopsis: |
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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