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Item Details
| Title:
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VISUAL CONSUMPTION
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| By: |
Jonathan Schroeder |
| Format: |
Hardback |
| List price:
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£150.00 |
| Our price: |
£135.00 |
| Discount: |
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| You save:
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£15.00 |
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| ISBN 10: |
0415244242 |
| ISBN 13: |
9780415244244 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
10 January, 2002 |
| Series: |
Routledge Interpretive Marketing Research |
| Pages: |
206 |
| Description: |
Incorporating case studies from the US, Europe and the UK, this book provides a helpful guide to the visual consumption processes necessary for understanding and succeeding in today's market. |
| Synopsis: |
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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