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Item Details
| Title:
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BRAND CULTURE
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| By: |
Jonathan Schroeder (Editor), Miriam Salzer-Morling (Editor) |
| Format: |
Paperback |
| List price:
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£51.99 |
| Our price: |
£46.79 |
| Discount: |
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| You save:
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£5.20 |
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| ISBN 10: |
0415355990 |
| ISBN 13: |
9780415355995 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
24 November, 2005 |
| Pages: |
240 |
| Description: |
Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them. |
| Synopsis: |
This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: * the role of consumption * brand management * corporate branding * branding ethics * the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noel Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them. |
| Illustrations: |
9 black & white tables, 1 black & white halftones, 10 black & white line |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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