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Item Details
| Title:
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MARKETING THE E-BUSINESS
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| By: |
Charles Dennis, Lisa Harris |
| Format: |
Hardback |
| List price:
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£190.00 |
| Our price: |
£171.00 |
| Discount: |
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| You save:
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£19.00 |
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| ISBN 10: |
0415256003 |
| ISBN 13: |
9780415256001 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
12 September, 2002 |
| Series: |
Routledge eBusiness |
| Pages: |
368 |
| Description: |
How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics. |
| Synopsis: |
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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