ADVANCES IN TOURISM DESTINATION MARKETING by Metin Kozak (Editor), Juergen Gnoth (Editor), Luisa L.A Andreu (Editor) ( 9780415492386 )

Item Details

Title:

ADVANCES IN TOURISM DESTINATION MARKETING
MANAGING NETWORKS

By:

Metin Kozak (Editor), Juergen Gnoth (Editor), Luisa L.A Andreu (Editor)

Format:

Hardback

List price:

£160.00

Our price:

£144.00

Discount:

10% off

You save:

£16.00

ISBN 10:

0415492386

ISBN 13:

9780415492386

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

22 July, 2009

Series:

Advances in Tourism

Pages:

288

Description:

Presents insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. This book offers a review of a range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, and destination image.

Synopsis:

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Illustrations:

14 black & white illustrations, 33 black & white tables, 14 black & white

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

ADVANCES IN TOURISM DESTINATION MARKETING