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Item Details
Title: REVEALING THE CORPORATION
PERSPECTIVES ON IDENTITY, IMAGE, REPUTATION, CORPORATE BRANDING AND CORPORATE LEVEL MARKETING
By: Stephen Greyser (Editor), John Balmer (Editor)
Format: Hardback

List price: £85.00


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ISBN 10: 0415773458
ISBN 13: 9780415773454
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 30 June, 2011
Edition: 2nd Revised edition
Pages: 352
Description: An eclectic anthology that affords a fresh way of comprehending organizations, without the need for limitations or narrow perspectives. It is suitable for those interested in corporate meaning.
Synopsis: This international and multidisciplinary collection is an eclectic anthology that affords a new way of comprehending organizations, without the need for limitations or narrow perspectives. It is an essential reading for those interested in corporate meaning.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
BOOK OF ABSTRACTS FOR THE 9TH SYMPOSIUM ON CORPORATE MARKETING AND THE BRANDING OF THE ORGANISATION (PB)
CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION (HB)
CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION (PB)
FOUNDATIONS OF CORPORATE HERITAGE
FOUNDATIONS OF CORPORATE HERITAGE
FOUNDATIONS OF CORPORATE HERITAGE
FOUNDATIONS OF CORPORATE HERITAGE (HB)
REVEALING CORPORATE BRANDS (HB)
REVEALING CORPORATE BRANDS (PB)
REVEALING THE CORPORATION
REVEALING THE CORPORATION
REVEALING THE CORPORATION
REVEALING THE CORPORATION
REVEALING THE CORPORATION
REVEALING THE CORPORATION
REVEALING THE CORPORATION (HB)
REVEALING THE CORPORATION (PB)
REVEALING THE CORPORATION (PB)
THE CORPORATE IDENTITY READER (HB)
THE CORPORATE IDENTITY READER (PB)

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