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Item Details
| Title:
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REVEALING CORPORATE BRANDS
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| By: |
John Balmer (Editor) |
| Format: |
Paperback |
| List price:
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£25.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415370876 |
| ISBN 13: |
9780415370875 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
31 December, 2010 |
| Pages: |
352 |
| Description: |
This text, a useful summary of a complex subject, gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor. |
| Synopsis: |
The last fifteen years has witnessed increased academic and practitioner interest in 'corporate branding' studies. This text gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor. It contains a selection of articles arranged in the following themes: * brand meanings * a brand miscellany * brand architecture * corporate branding frameworks. Original and unique, this book is the first major academic text on corporate branding, breaking new ground, and merging theory with practice. Each section is introduced by the editor, and each article is then contextualized and analyzed in depth. Including case studies, question and answer sections and an overriding international perspective, this text is an invaluable and exciting summary of a complex and extremely important subject. |
| Illustrations: |
20 black & white tables, 20 black & white halftones, 20 black & white line |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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