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Item Details
| Title:
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CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
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| By: |
Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis |
| Format: |
Hardback |
| List price:
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£160.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
041582690X |
| ISBN 13: |
9780415826907 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 July, 2017 |
| Edition: |
2nd Revised edition |
| Pages: |
194 |
| Synopsis: |
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. New to this edition include: * the moralised brandscape; * the politics of consumption; * the spaces and places of marketing; and * the relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within the wider global, social and economic contexts. Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. |
| Illustrations: |
8 black & white illustrations, 4 black & white tables, 7 black & white |
| Publication: |
UK |
| Imprint: |
Taylor & Francis Ltd |
| Returns: |
Returnable |
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