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Item Details
| Title:
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ACTIONABLE WEB ANALYTICS
USING DATA TO MAKE SMART BUSINESS DECISIONS |
| By: |
Jason Burby, Shane Atchison, Jim Sterne (Foreword) |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470124741 |
| ISBN 13: |
9780470124741 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 May, 2007 |
| Pages: |
288 |
| Description: |
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. |
| Synopsis: |
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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