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Item Details
| Title:
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WEB METRICS
PROVEN METHODS FOR MEASURING WEB SITE SUCCESS |
| By: |
Jim Sterne |
| Format: |
Paperback |
| List price:
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£26.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0471220728 |
| ISBN 13: |
9780471220725 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
24 July, 2002 |
| Pages: |
448 |
| Description: |
In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners. |
| Synopsis: |
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience* Companion Web site contains links to online tools, resources, and white papers |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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