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Item Details
Title: LOYALTY MYTHS
HYPED STRATEGIES THAT WILL PUT YOU OUT OF BUSINESS -- AND PROVEN TACTICS THAT REALLY WORK
By: Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy
Format: Electronic book text

List price: £19.19


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470244410
ISBN 13: 9780470244418
Publisher: JOHN WILEY & SONS INC
Pub. date: 3 August, 2007
Pages: 272
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Non-returnable
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INFLUENCE OF ADVERTISING''S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)
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PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING
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THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE
THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE
THE INFLUENCE OF ADVERTISING'S AFFECTIVE QUALITIES ON CONSUMER RESPONSE (HB)
THE WALLET ALLOCATION RULE
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