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Item Details
Title: PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING
By: Lerzan Aksoy (Editor), Timothy Keiningham (Editor), David Bejou (Editor)
Format: Hardback

List price: £150.00
Our price: £135.00
Discount:
10% off
You save: £15.00
ISBN 10: 0789038021
ISBN 13: 9780789038029
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS INC
Pub. date: 14 February, 2008
Pages: 152
Description: Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.
Synopsis: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs.Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: * the goals of customer centric approaches * various customer segmentation approaches * cross-selling as a strategy for customer relationship management * strategies to effectively use customer loyalty * the value and cultivation of customer satisfaction and customer retention * and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.
Publication: US
Imprint: Routledge Member of the Taylor and Francis Group
Returns: Returnable
Some other items by this author:
CAPTURING CUSTOMER EQUITY
CAPTURING CUSTOMER EQUITY
CAPTURING CUSTOMER EQUITY
CAPTURING CUSTOMER EQUITY (PB)
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE (HB)
CUSTOMER LIFETIME VALUE (HB)
CUSTOMER LIFETIME VALUE (PB)
CUSTOMER LIFETIME VALUE (PB)
CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS
CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS
CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS
CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS (HB)
CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MARKETS (PB)
CUSTOMER RELATIONSHIP MANAGEMENT MARKETS (PB)
INTERNAL RELATIONSHIP MANAGEMENT
INTERNAL RELATIONSHIP MANAGEMENT
INTERNAL RELATIONSHIP MANAGEMENT
INTERNAL RELATIONSHIP MANAGEMENT (HB)
INTERNAL RELATIONSHIP MANAGEMENT (PB)
LOYALTY MYTHS
LOYALTY MYTHS
LOYALTY MYTHS (HB)
PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING
PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING
PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING
PROFIT MAXIMIZATION THROUGH CUSTOMER RELATIONSHIP MARKETING (PB)
THE FUTURE OF RELATIONSHIP MARKETING
THE FUTURE OF RELATIONSHIP MARKETING
THE FUTURE OF RELATIONSHIP MARKETING
THE FUTURE OF RELATIONSHIP MARKETING (HB)
THE FUTURE OF RELATIONSHIP MARKETING (PB)
THE WALLET ALLOCATION RULE
THE WALLET ALLOCATION RULE
THE WALLET ALLOCATION RULE (HB)
WHY LOYALTY MATTERS (HB)
WHY LOYALTY MATTERS (PB)

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