DONOR-CENTERED PLANNED GIFT MARKETING by Michael J. Rosen ( 9780470581582 )

Item Details

Title:

DONOR-CENTERED PLANNED GIFT MARKETING
(AFP FUND DEVELOPMENT SERIES)

By:

Michael J. Rosen

Format:

Paperback

List price:

£39.00

Our price:

£35.10

Discount:

10% off

You save:

£3.90

ISBN 10:

0470581581

ISBN 13:

9780470581582

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

26 October, 2010

Series:

AFP/Wiley Fund Development Series

Pages:

256

Description:

* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.

Synopsis:

A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. * Full of useful and proven tips you can implement for immediate results * Offers practical tools including forms and checklists * Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Illustrations:

Illustrations

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

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