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Item Details
| Title:
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INTERACTIVE SERVICES MARKETING
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| Volume: |
Student Text |
| By: |
Raymond P. Fisk, Stephen J. Grove, Joby John |
| Format: |
Hardback |
| List price:
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£52.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0618641807 |
| ISBN 13: |
9780618641802 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
13 September, 2007 |
| Edition: |
3rd Revised edition |
| Pages: |
304 |
| Synopsis: |
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. |
| Illustrations: |
4 colour illustrations |
| Publication: |
US |
| Imprint: |
Houghton Mifflin |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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