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Item Details
| Title:
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SERVICES MARKETING, INTERNATIONAL EDITION
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| By: |
Raymond P. Fisk, Stephen Grove, Joby John |
| Format: |
Paperback |
| List price:
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£69.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1285193903 |
| ISBN 13: |
9781285193908 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
12 February, 2013 |
| Edition: |
4th edition |
| Pages: |
288 |
| Description: |
Covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. This text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. It focuses on interactions in service environments. |
| Synopsis: |
Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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