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Item Details
| Title:
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MALCOLM MCDONALD ON MARKETING PLANNING
UNDERSTANDING MARKETING PLANS AND STRATEGY |
| By: |
Malcolm McDonald |
| Format: |
Paperback |
| List price:
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£16.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749451491 |
| ISBN 13: |
9780749451493 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 November, 2007 |
| Pages: |
208 |
| Description: |
Helps you appreciate the benefits of rigorous marketing planning and guides you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. |
| Synopsis: |
As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, "Malcolm McDonald on Marketing Planning" will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. |
| Illustrations: |
black & white illustrations, black & white tables, figures |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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