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Item Details
| Title:
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SELLING YOUR VALUE PROPOSITION
HOW TO TRANSFORM YOUR BUSINESS INTO A SELLING ORGANIZATION |
| By: |
Cindy Barnes, Helen Blake, Tamara Howard |
| Format: |
Electronic book text |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749479922 |
| ISBN 13: |
9780749479923 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 May, 2017 |
| Pages: |
232 |
| Synopsis: |
Businesses are losing customers to competitors because they are not engaging with customers effectively. The first step to resolving this problem is creating a customer-focused value proposition, but having a value proposition alone is not enough. There also needs to be a company-wide, streamlined sales approach to convey that value proposition and sell it to customers. Selling Your Value Proposition offers practical, step-by-step advice to help readers successfully package, market and sell their value proposition. It will include case studies and interviews with business leaders and key influencers to show how value propositions are sold across a range of industries. All in all, Selling Your Value Proposition will empower readers to align company resources in a customer-centric selling process to effectively convey the message of their value proposition. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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