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Item Details
| Title:
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CREATING AND DELIVERING YOUR VALUE PROPOSITION
MANAGING CUSTOMER EXPERIENCE FOR PROFIT |
| By: |
Cindy Barnes, Helen Blake, David Pinder |
| Format: |
Hardback |
| List price:
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£97.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749476516 |
| ISBN 13: |
9780749476519 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
1 November, 2009 |
| Edition: |
Re-issue |
| Pages: |
232 |
| Description: |
This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. |
| Synopsis: |
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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