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Item Details
| Title:
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MARKETING DESTINATIONS AND VENUES FOR CONFERENCES, CONVENTIONS AND BUSINESS EVENTS
A CONVENTION AND EVENT PERSPECTIVE |
| By: |
Tony Rogers, Rob Davidson |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0750667001 |
| ISBN 13: |
9780750667005 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
25 April, 2006 |
| Series: |
Events Management |
| Pages: |
296 |
| Description: |
Covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; and more. |
| Synopsis: |
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
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