 |
|
|
Item Details
| Title:
|
INTRODUCTION TO SPORT MARKETING
A PRACTICAL APPROACH |
| By: |
Aaron Smith |
| Format: |
Paperback |
| List price:
|
£33.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0750686855 |
| ISBN 13: |
9780750686853 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 May, 2008 |
| Pages: |
342 |
| Description: |
Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing. |
| Synopsis: |
Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics.Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list. |
| Illustrations: |
1, colour illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|