| Title:
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THE SPORT BUSINESS FUTURE
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| By: |
Hans Westerbeek, Aaron Smith |
| Format: |
Hardback |
| List price:
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£54.99 |
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| ISBN 10: |
140391267X |
| ISBN 13: |
9781403912671 |
| Publisher: |
PALGRAVE USA |
| Pub. date: |
11 June, 2004 |
| Edition: |
2004 ed. |
| Pages: |
210 |
| Description: |
This is a look at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and super intelligence based upon current trends, research and extrapolation. |
| Synopsis: |
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future. |
| Illustrations: |
biography |
| Publication: |
US |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |